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ProcessCulture4 min read

The Slack DM you should have sent to channel

Slack DMs feel intimate and efficient. They're also where institutional knowledge goes to die. Most of them belong in a channel.

Someone DMs you a question. You answer it in the DM. Two days later, three other people ask the same question. Each gets a separate DM thread. Six months later, the same question has been answered eleven times, and the answer lives nowhere searchable.

The cost of DMs

Every DM is private knowledge. None of it is searchable by the people who'd benefit from it. Multiply that across an org and you've built a culture that quietly punishes new hires — they can't find anything because nothing is in a channel.

The fix

If a question could plausibly be asked by anyone else, the answer belongs in a channel. The person who asked might be embarrassed; the next eight people are quietly grateful. Norm this enough and your team's institutional knowledge becomes searchable.

DMs feel polite. Channels are the gift to everyone who'll ask the same question later.

Most operations are behind where they could be.

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