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ProcessCulture4 min read

The async meeting that should have been a Loom

Some meetings are conversations. Most are status updates with an audience. Knowing which is which can give you back five hours a week.

There's a kind of meeting that exists only because nobody had the nerve to send a video instead. One person talks, everyone else nods, no questions get asked, and at the end someone schedules the follow-up.

The test

If the agenda is one-way information transfer — a status update, a design walkthrough, a result share — it's a Loom, not a meeting. Recording it costs you ten minutes; watching it costs each recipient two; nobody is held hostage to a calendar slot.

Where meetings still earn their place

Real decisions, disagreements that need to be felt in voice, sensitive feedback, and onboarding new people to a topic. Everything else is asynchronous waiting to happen.

If the meeting would work as a video, it should be a video. You're not being efficient — you're just busy together.

Most operations are behind where they could be.

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