The problem
For the searches that mattered, the site sat beyond page two. When people asked an AI assistant instead, the answer cited someone else. The knowledge was there; search engines and answer engines just couldn't read it.
What we did
- 01
Rebuilt the foundation
Crawlable pages, clean semantics and structured data, so engines can tell what each page is about.
- 02
Organised the content
A content architecture that groups pages by topic and links them, so the site covers each subject completely.
- 03
Wrote for answers
Pages that lead with a clear claim and are structured so an answer engine can quote them.
What changed
The pages now rank, and the site is cited in AI answers instead of someone else. New content has a structure to fit into.